Airport Cluster Finland participating in a Cluster Branding & Reputation Project

Airport Cluster Finland will be participating in a cluster branding management & benchmarking project. The project starts in February 2012 and will be carried out in cooperation with 8-10 Nordic organizations from different business sectors.

The aim of the project is to produce a practical handbook for cluster branding management that clarifies how clusters can improve their image and attractiveness through branding and marketing management.

Participation in the project allows Airport Cluster Finland to share ideas and learn from other similar organizations and eventually have exclusive access to the practical handbook.

By Lotta Väinölä, 3.1.2012 11:40